The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion
نویسندگان
چکیده
Drawing from institutional and bandwagon theories, we develop and examine how characteristics of an innovation—radicality and scope—affect diffusion rates—the extent and speed of diffusion. The hypotheses are empirically tested with a sample of 82 new product innovations in three separate industries over a sixteen-year time span. We find that: (1) the greater the radicality of innovation, the higher the extent and faster the speed of diffusion and (2) the greater the scope of innovation, the faster the speed of diffusion. We advance the innovation diffusion literature by using the institutional and bandwagon literature to explain how micro-characteristics of each innovation influence diffusion rates. © 2003 Elsevier Inc. All rights reserved.
منابع مشابه
Investigating the Effect of Innovation Strategy on Performance of New Product Development with Emphasis on the Role of value co-creation strategy (Case Study: Private Insurance Companies)
The purpose of this study was to investigate the effect of innovation strategy on the performance of new product development, with emphasis on the value co-creation strategy in Tehranchr('39')s private insurance companies. The research method is descriptive-correlational. The research community was senior managers in five areas of insurance (liability, fire, automobile, freight and machinery) i...
متن کاملInnovation in the Agro-Food Sector: from Technical Innovation-Centred Approaches to Sustainability Transition Processes
Innovation is a complex phenomenon and process involving translation of knowledge into new techniques, products, services. It is considered crucial for sustainable agriculture development and achievement of long-term food security. The review describes the diversity of innovation and relates it to agro-food sector. It also sheds light on different innovation models and explores their contributi...
متن کاملA Study on Effective Factors on New Product Development with an Emphasis on Fuzzy Hierarchical Analysis Approach
Nowadays the new product and its importance are consideredas an essential strategy for staying in business. Though the hi-techindustry has focused on value innovation and improving the qualityof the new product development (NPD) process to drive new productperformance, new product success has not changed dramaticallyover the years. This study presents a novel approach based on structuralequatio...
متن کاملThe impact of organizational innovation through innovation capabilities in process and product on the performance of manufacturing firms
Abstract Innovation is considered as a critical factor for organizations to create value and sustainable competitive advantage in today's complex and changing environment. Organizations with more innovation, in response to the changing environments and creating development of new capabilities that allows them to achieve better performance will be more successful. The aim of curr...
متن کاملCross-National Diffusion of Mental Health Policy
Background Following the tenets of world polity and innovation diffusion theories, I focus on the coercive and mimetic forces that influence the diffusion of mental health policy across nations. International organizations’ mandates influence government behavior. Dependency on external resources, namely foreign aid, also affects governments’ formulation of national policy. And finally, mounting...
متن کامل